Every case,
accounted for.
Trace3C is a studio building durable asset infrastructure for film, rental, and equipment teams — a growing portfolio of tools that starts with Breadcrumbs.
About
Built by crew.
A studio building the tools we always wished we had.
Trace3C is the parent company behind a focused portfolio of asset infrastructure — software for provenance, tracking, and accountability, starting with the Breadcrumbs product line.
We're a team of art-school grads and film-industry veterans. A decade traveling the world on award-winning productions taught us exactly what the toolkit was missing. So we're building it.
- Founded
- 2024
- Form
- LLC · founder-owned
- Sector
- Film & production
- Posture
- Long-term
/ The team
-
Eric Hermetz
Founder
Spent a decade finding cases so you don't have to.
-
Mj Johnston
CFO
Owner of a national network of thriving production companies
-
Jess Lueck
Design & Product
Makes sure the tools look good at the fourteenth hour, not just the first.
Principles
How we build.
Three rules behind every product we ship — and every one we decide not to.
- 01 —
Standardize.
One language for what an asset is, what it weighs, what it costs, how it ships. Handoffs stop depending on the one person who remembers.
- 02 —
Trust the trail.
Every movement logged, signed, durable. Accurate enough to settle a claim — quiet enough to keep your team out of it.
- 03 —
Form and function.
Software that respects production stress and still looks good doing it.
Practice
The ecosystem.
Four product lines for the working life of your gear. Hover to look closer.
01
Rental & Equipment
Standardized digital reps of your kit.
From a single cable to a full case load — one consistent way to represent, value, and hand off gear, so the next crew never starts from zero.
02
Logistics & Tracking
Where it is, who has it.
Live location and chain-of-custody for every case. An audit trail accurate enough to settle a claim — and quiet enough to keep your team out of it.
03
On-Set Tools
Utilities for the long day.
Small, sharp apps for the people on the floor. Offline-first, fast, and designed to disappear when you don't need them.
04
Hardware
Built for the road case.
Physical companions to the software — tags, scanners, and sensors that survive the truck, the rain, and the fourteenth hour.
Field Notes
Off the grid.
Every tool works offline — and works together.
Set life happens where the signal doesn't. Every Trace3C product runs fully offline and syncs the moment you're back in range. Together they form a mesh — scan a case in a basement stage, find it from a truck three borders away. Cast away with a hundred cases and no bars? The network's still yours.
Contact
Let's talk.
Partnerships, integrations, investors, press.
Direct
- team@trace3c.com
- Hours
- Mon — Fri · 9—5 ET
- Reply
- < 1 business day
- Press kit
- On request